Micheal Swernoff became the General Manager of American Shredding’s recycling partner Green Planet 21in February of 2013. Reflecting on the past year, Swernoff says, “Identity theft is a huge problem. I have grown to appreciate the importance of protecting confidential records and personal information. Confidentiality has shown to be a huge problem in the Internet age. With the increase of digital medical records, Internet shopping, and online banking, identity theft, there is a growing concern amongst all major corporations and municipalities to protect their data. The proper handling and destruction of records and personal information and the recycling of those materials cannot be overemphasized. The small price that is paid to NAID certified processors can well be worth the value in pain prevention and wasted time. As Benjamin Franklin reminds us, ‘an ounce of prevention is worth a pound of cure.’ ”
Swernoff says we are also finding that the same is true with branded products. Manufactured goods that are flawed or counterfeited need to be removed from the marketplace so that they do not dilute a manufacturer’s brand. We have had many instances where manufacturers would rather pay to have their materials shredded and destroyed than disposing of it in the normal waste stream where there is no guarantee that the products will not be sold or reused. Our experience and expertise in recycling records and data has helped us to branch out into the other commodities and products that require the same confidential handling that we have refined in records disposal. Out of date or spoiled beverages are separated from their containers, and captured, then sent to an anaerobic bio-digester. The sugars in the beverages produce methane gas that is burned to run water treatment plants in the Bay area. Reusable packaging is recycled and the client is assured that their products do not reenter the market and dilute the brand. It is a growing area where we have become more specialized and we provide an important and needed service to our clients.