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Posts Tagged ‘paper recycling’

Confetti Blunder: We Prefer Prevention

At the nation’s most beloved spectacle, the Macy’s Thanksgiving Day parade in New York, confetti flies freely. But, during the 2012 parade, Ethan Finkelstein noticed that some of the pieces of paper flying around him had writing on them, numbers that looked like social security numbers. Other bits revealed the details of legal cases and…

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Is it time to un-brand sustainability?

Down in Texas, I was struggling to get our client to capture more recyclables. The client’s production manager said “We don’t need to recycle. There’s plenty ah Texas to bury it under.”  Texas landmass aside, this statement belies a challenge with the “green” brand. What does a recycling company do in locations where sustainability is…

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